Facebook advertising is working out for many advertisers and is helping them drive traffic to their sites. Have you started your own ad campaigns, there? Well, today we will outright give you 3 solid Facebook advertising tips that work and that you can use.
One of the most important things that you can do to create effective Facebook ads is to test them out in every possible way. The thing to keep in mind about Facebook ads is the environment is different from the PPC platforms used at search engines. This isn’t something where users search for something, see it once and never see it again. It’s possible that your ad may be viewed by your target market 15 to 20 times over a seven day period. Now, that may sound nice to you, but keep in mind that also means your ad has a shelf life; think about boring, stale, old, no attention paid to it.
Yes, it is true that when people see the same thing, ad copy and ad headline, over and over again it can sometimes feel old and tired. So each week you’ll just write and build multiple ads to show to people. It’s cool because Facebook ad groups are allowed 10 or more ads in them. Your best bet is to test what you want to test, and so it’s up to you what you want to change in your ads. We don’t recommend making totally new ads because it will be hard to figure out what is working and why.
The next piece of advice will require that you give us some due and listen to our experience. In your ads that you make; when it comes to images of poeple, then either use very attractive or very unattractive people. You will create a greater and deeper effect when you spark stronger emotional responses. If you want to really achieve great results with this, then you will use high resolution images so the faces are extremely clear and easy to see. Stop ’em cold; that is what you want to do with people, and then you also want to get that strong gut reaction to your pics. And think about this… we’re talking about Facebook… “Face”book, and that is one reason this works so well.
Test the outcome of your ads at many different times. Many times you’ll notice that an ad is giving a better performance at a certain time of the day. Although Facebook does not possess features where you can choose the time of day for your ads to display, you turn them off on your own so that you can determine the best time of day. The flaw is that you have to monitor the ads real closely. You will have to keep testing different times of the day until Facebook gets a feature like this.
You can do well if you use the Facebook advertising tips here, learn more, and take action.
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