Hey everyone: Below is a post from a guest writer named Bob Hutchins. He really knows social media and the best ways to use it to our advantage. Read on its excellent information!
When it comes to social media, there is a difference between being authentic to your message and stubborn to the point of being counterproductive. Many, many clients balk when I go in and rework their message, carefully translating it into the voice of what we’ve identified as their target audience.
This is understandable. As businesspeople, we work hard to capture our message; it’s valuable work that can only be done by internal employees who know our culture, our co-workers and our CEO. But the very insider nature of our mission statements and corporate copy can sound exclusive and clique-y to our customers.
They often don’t get the inside jokes, the clever language, the puns, metaphors or similes that we worked so hard on – for so long. If customers don’t get your copy, if it doesn’t speak in their language, you might as well not write it. And copy that only works for you simply doesn’t work!
The trick is to seek comfort where you’re not comfortable, which is usually in your target audience’s shoes. Let’s say you’ve never knitted a day in your life, secretly make fun of knitters behind their backs, talk down to them in their presence and generally just “don’t get this whole knitting thing,” but are suddenly put in charge of producing a new line of do-it-yourself manuals for, of all things, knitters.
Well, unless you get out of your knitter-doubting comfort zone but quick, your future customers will pick up on your thin knitter knowledge – but quick. The best way to do this is to switch off the comfort and welcome the uncomfortable. Immerse yourself in the world of knitting to the point that you are absolutely obnoxious about it. But you can’t just fake it; you have to open yourself up to it.
This is literally the biggest step one can take in measuring the distance between you and your audience. This is your straight line to the audience you’re targeting – and if you can’t feel comfortable in this niche, they’ll never feel comfortable buying it.
Bob Hutchins
http://www.buzzsquared.com
http://www.buzzblitz.com
For More Information about Internet Marketing and Social Media Strategies, please visit http://www.buzzplant.com