Twitter marketing is great for getting you the targeted traffic you’re after, but if you make some common mistakes, you won’t get anywhere. Here are some of those mistakes and how to avoid them.
Twitter revolves around your ability to form bonds with others and if you’re just seen as a salesman without forming relationships, then people won’t respond to you. You first need to concentrate on forming these bonds with your contacts before you actually start sending them tweets about your products. The idea is to get to know them so that when you finally do start promoting stuff, they won’t even realize what you’re doing. The thing about Twitter marketing is that you’re not really marketing. You need to use it instead as a way to form bonds with your followers. The idea is to let that trust build in so that any products or services you promote in the future will be extremely well received. You are just alleviating a problem they may have and this alleviation comes from the products you promote. This can be seen as more of”recommendation marketing” than “direct marketing”. You cannot make it on Twitter unless you understand this. Stay away from those mistakes if you hope to succeed. Besides that, you should ask yourself, how would you respond back to someone on Twitter if they directly approached you with an offer, without even telling you about them? You must send tweets, and offer useful tips and hints, and then you can work on the marketing aspect once they trust you.
Don’t commit the blunder of just hanging around expecting people to just come up and follow you. It’s another thing if you’re Ashton Kutcher but if you’re not, then you’ll have to put in regular efforts to follow people in your niche so that they follow you back. Oftentimes following someone instantly means they’re going to follow you right back. This is the first thing you’ll want to do when you’re trying to form bonds in your niche on Twitter. A good move is to look for experts within your niche, because if they ever retweet your tweets, that’ll be very good for you. Now you see why Twitter works so well with marketing. It’s a way to seek out prospects on your own, so that you don’t have to wait around for them to find you one way or another. Not only that, but when you are actually selecting them, you will have the ability to by sort of choosy who you let into your circle.
There are always some marketers that make the mistake of surrounding themselves in mystery and convey that mysteriousness in their marketing messages. This approach only causes people to wonder who you are or what you’re offering. If you want to build a trust with these people, you’re going to have to reveal your identity and explain what you want. Nobody wants to get scammed, and everyone wants to deal with someone they’ve begun to listen to and really follow. This is why you should never hide behind a persona or a false image.
Overall, Twitter marketing is fairly straightforward as long as you approach it the right way and steer clear of the mistakes we’ve been discussing.
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