Marketers who use PPC ads know the importance of placing ads on search engines and in locations that can pinpoint the niche audience that is being advertised to. PPC or pay per click advertising as its otherwise known as has become quite a bit harder to do over the past several years because the Internet has become too competitive with people trying to advertise their products and services where ever they can . Using Google, Yahoo, Bing and the other very well known search engines for PPC ads can cause marketers to pay several dollars per click, especially when displaying PPC ads under very general and popular search terms.
In order to market niches and products in search engines, marketers need to find the right search engine that will work for them and their campaign needs . A new search engine, that can be found on NowRelevant.com, provides pay per click marketers a few different options that the other three big search engines are not presently using . NowRelevant.com offers the standard text PPC ads like the search engine Google does , but it also offers the option to use pay per click video ads and PPC banner ads, which can draw the online searcher in and provides a better likelihood that the ads will be seen; viewed and clicked on.
The option of using pay per click video ads on NowRelevant.com couldn’t be easier and you don’t even have to use your own video. There are millions of free public domain videos that can be found online on sites such as YouTube that advertisers can display . The link to the website that is being marketed displays under the video ad and pay per click marketers only get charged for a click if the user clicks on the link below the video . The search user can watch the video as many times as they would like right within the search window without the advertiser being charged for a click .
Enabling banner advertisements is another way that NowRelevant.com differs from Yahoo, Bing and Google. Banner ads can simply be whipped up in Photoshop and then placed on NowRelevant.com so that PPC campaigners can market with them. Banner ads contain images, graphics, bold colors and text that users are more likely to see and notice .
Last , there is not the same over saturated market on NowRelevant.com that there is on Google , Bing and Yahoo . While a few concerns might be that the same amount of users aren’t using NowRelevant.com as there are using Google, the number of people using NowRelevant increases every single day.